Endurance Coaching for Athletes Who Want to Go Beyond the Finish Line
My endurance coaching service is built to change a pattern.
Most athletes begin training too close to their race, scrambling to figure out how to make it all work with everything else going on. They show up feeling excited but also anxious, wondering if they did enough to prepare.
As a result, many discover once they are out there that they did not train enough to meet their own expectations. Some cross the line feeling disappointed or completely spent. After that, they often stop again. The off-season gets wasted, even though it is the time when the biggest foundational gains can be made for long-term strength, health, and performance.
It is not about quick improvements or last-minute builds. This is not just about the finish line. It is about you, the athlete, your wellbeing, your development, and your longevity in this lifestyle.
I coach people who want to stay in their sport for years. That is the heart of this work.
The Everyday Athlete Life
The athletes I coach come from full, busy lives. They have careers, families, responsibilities, travel, and routines that sometimes leave little space for training. Yet they still love their sport. Some race for fun. Some chase PRs or podiums. Others prefer bikepacking, stage races, fundraising events, or big adventure goals. Others train for health, confidence, and long-term fitness.
It all counts. It all matters.
What connects them is commitment. They want to train with intention. They want training that fits their life and supports their future in the sport. Mostly, they want consistency, structure, and long-term progress, not a crash course before a big event.
Random training will not get you there. A sustainable plan will.
Why I Understand This Lifestyle
I have been coaching for more than 25 years and an endurance athlete since 2007. I understand this lifestyle because I have lived it through every possible challenge.
When I trained for my first Ironman-distance triathlon, EPIC Dartmouth in Nova Scotia, I was a single mom managing an art gallery, attending university full time, and taking care of my home and property. I completed that race. Twice.
After eight years of triathlon, I shifted into mountain biking and cyclocross. From there, I raced eight seasons back to back and ranked 2nd female in the Nova Scotia provincial points series for two years.
When I moved to Alberta in 2016, I focused on mountain bike marathons and stage racing. I completed several marathon races, landed on podiums, finished TransRockies Singletrack6 in 2018, and completed the seven-day TransRockies Classic in 2019.
I know the reality of balancing big goals with real life. I’ve learned how to train without burning out, how to build consistency, and how to stay healthy in the long run. That experience shapes every part of my coaching philosophy.
What You Get With Endurance Coaching
My 12-month coaching service gives you a fully customized plan for your sport and your life. Whether you race, adventure, or train for long-term health, the plan fits you.
You get:
- Personalized endurance training
- Strength and conditioning coaching
- Nutrition and recovery guidance
- Sleep support
- Mental toughness and mindset work
This is not a template-based program. I coach the individual first. Your training is built around your body, your schedule, your stress load, and your long-term development. It is real coaching for real life.
Before You Reach Out
If this approach feels right so far, here is what you need to know before we talk.
The Cost
New clients pay $6400 CAD for the first year. Returning clients receive a loyalty rate of $4800 CAD.
The Commitment
This is a 12-month partnership. Not seasonal. Not short-term.
The biggest progress happens in the off-season. That is where durability, strength, and long-term fitness are built. Race season is the expression of the work you do all year. If you want quick fixes or temporary results, this coaching is not a match.
The Communication
All coaching is online through TrainingPeaks and email. Consistent communication is required so I always know what is happening in your training, your life, and your overall wellbeing. This is how personalized coaching works.
The Mindset
I coach lifestyle athletes. People who love their sport and want to grow within it. People who feel better when they train. Those who are committed to the long game and want a coach who understands how to build a stable, healthy, sustainable athlete.
If that describes you, you will feel at home here.
Ready to Talk?
If this page feels aligned with who you are and how you want to train, then you are likely the type of athlete I work with best. If you want structure, support, long-term development, and training that fits your real life, let’s talk.
Let’s go beyond the finish line and build something that lasts.