Project S.E.L.F.

$120.00 plus tax

Project S.E.L.F. is a 90-day transformation self-coaching program to help women set meaningful goals, develop a doable path to achieve them, and teach the fundamental skills and knowledge they need to create and sustain new habits in fitness and wellness.



Introducing Project S.E.L.F.

Project S.E.L.F. is what every woman should compete BEFORE they begin their fitness, weight loss or wellness journey. This is the secret to creating a lifestyle that will work with the eb and flow of your life, and can be sustained for life. Not enough women are PLANNING! Not enough women are learning how to sustain, modify, and adapt their routines!

To get it right, women should first learn and plan so they understand! Education and mapping it all out is important. Then you have something that you can actually implement that works for your life!

This 90-day transformation program helps women set meaningful goals, develop a doable path to achieve them, and teach the fundamental skills and knowledge they need to create and sustain new habits in fitness and wellness.

One of my past participants called this “a mature program” and I love how that sounds because it is a mature program. We aren’t fussing over a bigger booty or six-pack of abs. We focus on developing self-discipline, and self-esteem, and making the necessary commitment to consistently show up for our SELF, during the hards time and the good times.

I don’t know a single person that has an easy life where everything just falls into place and never faces hardships, has to deal with stress, or bumps into unforeseen obstacles.

One MUST learn how to push through when times get tough. If not, you will lose yourself. And you will continue to lose yourself over and over again because, as I said, the road is never gonna be easy.

There is no “right” time to put your personal goals on your priority list. The time is always now!


Women who are ready to do. It’s a ‘doers’ program. You MUST be committed to making change before signing up.

Participants are expected to complete weekly workbooks. They can use the video tutorials to guide them along.

Participants are also expected to work on their SELF on a daily basis, committing to 5 minutes minimum. There’s weekly guidance and specific direction to develop personalized exercise routines, healthy eating practices, sensible weight loss goals, and a proactive mindset.

If you are a woman who struggles with the following issues, we tackle these in this program.

  • struggling to set realistic goals that you can work towards even with everything else on your plate
  • lack self-discipline, self-control, the ability to commit, and see exercise as just another chore
  • failing to establish boundaries and let others steal your time away from yourself
  • feeling wild amounts of guilt if you take any amount of time to work on yourself
  • pushing your goals to the side every time something comes up, or always making excuses
  • scrambling to figure out how to make it all work because you are so overwhelmed with life
  • feel lost, unsupported and don’t even know what to do anymore


S = synergy: how to balance it all no matter where you are in life because ‘busy’ is no longer an excuse.

E = empowerment: become an empowered mature woman through education and skill development.

L = liberation: create boundaries and barriers around your goals and the time you need to work towards them so you can actually move towards achieving them and reap all the benefits they provide you (strength, weight loss, etc).

F = fulfillment: this final component is achieved when you are able to do all three components above on a regular and consistent basis for at least six months or more. Your life will change!

Helping women create their S.E.L.F. through wellness coaching, education, and community support.

Read what many women have said about my coaching and how it has helped them HERE.


  • make sustainable changes to develop a healthier active lifestyle, for life
  • apply similar tactics that personal trainers use on your SELF
  • understand what commitment means and how to follow through with it
  • work to establish the habit “showing up” without someone holding your hand
  • make your health and SELF a priority, set boundaries and stand up for your SELF

Most importantly, get all the education and tools you need to modify your routines so that when live throws curve balls, you don’t quit, you modify!


  • unlimited program support and feedback from Tammy
  • weekly workbook required to be completed each week, work on it 5 minutes per day
  • step-by-step video guides on how to complete the workbook (20-30 minutes per week)
  • customized goal-setting, planning, and problem-solving to enhance your SELF
  • community discussion board underneath every step to ask more questions and get support


  • $120 pp
  • Lifetime access as long as you keep an active account. Read my Sunset Policy.

BONUS:  New participants will receive a personal account and are welcome to join the GFL community groups for extra support and encouragement.


Email me:

“Loving yourSELF isn’t vanity. It’s sanity.” 💕

Customer Reviews

Based on 5 reviews
Nikki Zarr
A Program Worth Taking!

I took this program for ME. It taught me to look at myself, the good, the great, and the not so great, things to work on.. and helped me realize that as long as I focus, and make mySELF a priority, growth is possible.
I set goals, some I failed, others I completed 100%, and I accept that, move on, and continue trying to succeed!
The 12 weeks provided time to develop healthier habits, and focus on behaviours, both good and bad, that influence my daily life, and ways to change and improve on those behaviours. It’s about awareness!
I 100% recommend this program!

This is the stuff right here, the main reasons why anyone should take this program. I am so thrilled to see you learned so much about yourself, and what you need to work on and also celebrating what you have accomplished. I love your honesty and your strength to keep pushing through. You're a go-getter, Nikki. Thank you so much for sharing these wonderful words.

Arleen S.
Fabulous Support

I never enjoyed exercise but I knew I needed it. Now, as I age, and I finally have the time to focus more on myself, I thought this12 week course would get me on track to exercise and get stronger. And it did. I look forward to getting outside in all kinds of weather walking and hiking and this winter I'll even try snowshoeing.
I need the real life kind of support and guidance that Tammy gives. She understands working women with busy lives and families.
Thank you Tammy. You got me off the sofa, thinking more about protein and calories and it feels great!

I love this new change in you, Arleen. It's been so great to watch this transformation happen and sharing it with others in the group was incredibly inspiring and motivating. Thank you so much for your kind words too. You're wonderful!

100% Successful

I've been thinking about being physically fit for most of my adult life. (I'm 46 and 5'2"). I was an overweight child/adolescent/adult (220lbs would have been when I stopped looking at the scale at around age 18). I haven't carried that much weight in many years but I yo-yo-ed and have always been 'soft'.

I began the long road of forming a new relationship with food in November of 2018 after discovering my inflammatory health issues were diet related. My digestion was not functioning properly, and my gut health was way out of whack. I had no idea just how much food and my relationship with was having such a negative impact on my life and health.

I've followed Tammy's social media for many years and have admired her dedication to fitness and her success as a coach from a distance. The S.E.L.F Program caught me off guard, caught my attention and I found myself thinking "if not now, WHEN?"

The 12-week commitment appealed to me. I didn't just need a fitness regimen I needed to change my mindset. I had many years of telling myself that "I'm not into being fit" to correct. I've NEVER joined a gym; I've NEVER been consistent with trying anything to contribute to my physical health and if I'm being honest, I've never enjoyed sweating! This has rolled into years of saying, "someday...."

That someday is RIGHT NOW!

Considering it took almost 6 weeks to work through my own stuff, I've logged all of my active hours over the last 5 weeks of the program, and I've hardly missed a day! I'm onto Week 5 of Tammy's Tone Me Up and Down Strength Training program and I'm onto Day 25 of a Yoga Move program.

Tammy has been supportive but not coddling. She is knowledgeable and trustworthy, she's compassionate and willing to listen and she knows we are all so very different in our approach and our goals. She has offered recipes for those who needed new meal ideas. The program includes understanding calories in and out and all the science-y stuff about body composition and healthy weight loss. She has offered workout ideas and encouraged us to embrace ourselves and what we love to do - and the only way to discover that is by showing up for ourselves to discover what that looks like.

I just signed up for an annual membership to Tammy's Go Fit Life platform. I've really benefited from and enjoyed the guidance and resources available to me without having to go digging. I'm fully onboard with exploring the hard work Tammy has put into helping people be healthy! This commitment is not temporary and to be honest I've wondered what I would do without her right there in my corner, cheering me on when the S.E.L.F program ends. Would I stay committed: would I go back to my old nonexistent habits? I'm not about to find out!

Thank you from the bottom of my heart! This has been a MASSIVE, life altering, WELCOMED change. As I complete my own educational journey with Functional Nutrition, I know that I can be a positive example to the people who choose to trust in me. I can say with all honesty that change isn't easy but it's so worth it - I know for certain because I've done the work!

"The only thing harder than change is staying the same."

I'm so excited about this newfound commitment to myself and my health that there really aren't words to fully express how proud (of myself) I am and how wonderful this has been!

Much love and gratitude, Tammy! Thank you, a million times over and who knows, maybe we can hike Castle Rock together next time you are home.

This is something else, Tina. What a story. I can't thank you enough for sharing this. I'm not sure if you realize this but you just inspired anyone reading this. It has been amazing to work with you and have you as part of this community. Your insights have pushed us to dig deeper within ourselves. You beautiful soul, you. So proud of you. And YES, let's hike Castle Rock together. That would be pretty effin awesome!

My lifestyle

I have struggled with my weight for as long as I can remember. I would try out yo-yo diets and lose weight, gain it all back, plus some and it was a vicious cycle for a long time. When Tammy shared the program project self, I really felt compelled to give it a shot. Due to all of these yo yo diets I’ve done in the past, I lost the sense of how to eat to fuel my body, instead of always focusing on cutting calories and certain foods to lose weight. I was no longer eating healthy foods and stopped caring about myself. It was time to take charge and I can honestly say that I have committed to this program 100%. Tammy has made it so simple to understand just what we need to do to live a healthy lifestyle. I have carved out time to do daily walks and actually look forward to them, instead of dreading them like years past. I check out different trails and enjoy making it a little adventure with the fam.
Thanks Tammy for giving me the opportunity to engage in such an amazing program that has helped me tremendously, I look forward to continuing on a life of creating healthy habits. You rock! ❤️

Lindsey, you totally embraced this program. Showing up every week, doing all the workbooks, practicing the 'homework', making the changes, and best of all you are seeing it in such a positive light. You are so devoted to this new lifestyle. It's wonderful and I enjoy so much guiding you through your transformation. I'm so happy you chose me.

Finding MySELF

I'm a busy mom of 2 small boys. I have always struggled with my weight and have tried every damn fad diet out there. I lost weight doing them of course, but continuing on those diets long term are not realistic. So the weight would always come back.

I needed to change my thoughts on weight loss and living a better and healthier life. What I was doing wasn't working, honestly I got to a point of not giving a shit about myself anymore. I was Mom and my life revolved around my kids.

This project changes your thinking and it's NOT easy, what in life that's really worth it, is easy??
Change isn't easy, but it's 100% necessary.

This tired mom who was full of excuses now has a regular exercise routine. I plan my meals every week and I'm making better choices. Tammy taught us how to make realistic goals and stick to them.

I can't give you before and after pictures of my transformation, because on the outside I look the same. Do I still feel the same? Abso-fucking-lutely NOT. I'm going to work on my health and happiness for the rest of my life because I now have the tools to push myself to be a better me, for myself and for my family.

This project is what I needed to get myself out of the rut I was in, thank you Tammy I want to say you changed my life but in reality you taught me how to change my own life.

I am so incredibly proud of you, Darcie. I know how hard this is and I know when you signed up, you were struggling. But your determined attitude is making all the difference. Thank you so much for sharing your transformation story. Truly inspiring! And remember, I'm ALWAYS going to be there for you.