Holistic Endurance Sports Coaching

$400.00 plus tax / month

❗️DO NOT PURCHASE WITHOUT CONTACTING ME FIRST. Because I give every single client my full attention, I only take a small number of clients at one time. Please read the description to see if this is the right service for you and then send me an email to see if I have space for you.



Holistic Endurance Sports Coaching

What is holistic coaching? It includes additional areas of coaching to help the athlete enhance their performance in their main sport. Additional coaching includes customized strength and nutrition plans as well as stress and injury management. This service is for competitive runners, cyclists, triathletes, and duathletes. A  TrainingPeaks account and activity tracker is required.

❗️NOTE:  I only coach 5-10 clients per season. Please email me first to find out availability. If you do not require a holistic approach or you are not a highly competitive athlete, you can check out my streamlined personal coaching service here, providing services for athletic performance, body composition and personal self-development goals.


Previously, I never required a minimum amount of time for coaching. However, the demand has increased and I want to work with dedicated and committed clients. 

Three months allows me to time to collect your personal data and training preference, exercise history, goals and so on and organize it in a way that I can get set up, complete initial performance assessments, set your training zones/paces/power, etc, and build your first 4-week customized plan and begin help you to make improvements in your performance.


Coaching is available for all distances, including ultras and multi-day stage racing for both road and off-road terrain, for the following sports:

  • running (road, trail, ultra)
  • cycling (MTB, gravel, road)
  • triathlon (all distances)
  • duathlon (all distances)


  • TrainingPeaks App & Premium account (value $19.95 US/month)
  • A customized dynamic training plan that evolves as we work towards your goals (value $100/hr)
  • Customized strength training and nutrition plans that evolve with your training (value $100/hr)
  • Weekly performance analysis and feedback via email (value $100/hr)
  • Regular check-ins and coaching communication via email and app (priceless)

I spend anywhere from 1-3 hours per week, per client. The price does not fluctuate even if we need more hours for coaching in one week compared to another.

Endurance Sports Coaching


Please note, this is not a beginner’s coaching service. If you are a beginner athlete, click here for a more suitable service.

  • Experience training and racing in your sport, even if it’s only a few times.
  • Experience using an activity tracker and app, even if it’s at a lower level. 
  • A compatible activity tracker (ie: Garmin, Suunto, Polar, FitBit, Apple Watch, etc)
  • A basic TrainingPeaks account (if you already have one, send me a coaching request)
  • Compliance, commitment, dedication, and an open mind to try new training protocols.
Endurance Sports Coaching


  • $400 coaching fee per month
  • 3-month minimum coaching package
  • monthly payments on auto-renewal
  • No refunds, read my policy

Note: fees applicable to tax. Prices are in Canadian dollars.


I only take a small number of clients at a time for a very personalized and attentive experience. Email me first to find out if I have room for you. 


Check out my training plans on TrainingPeaks.


“I have worked with Tammy since 2013! I started taking a couple of her fitness/running classes when she lived in Nova Scotia and shortly afterwards began training plans with her for running and then Triathlon. When she moved to Alberta, it was a sad day here … but through her online coaching plans, we have maintained a highly effective coach/athlete relationship! We are now working exclusively through TrainingPeaks. It is so incredibly seamless from the client side! We set goals together and then Tammy creates a plan. We have completed running, triathlon, and recovery plans. It is like Christmas morning when she uploads a new one!  With Tammy’s online plans, TrainingPeaks, and my commitment to an active lifestyle, we have successfully met goal after goal. Tammy’s plans are personally created to work within my schedule, my abilities, and my goals. Life happens and when changes come up, she is so understanding and accommodating.” ~Heather Foote, Triathlete and longest-standing client

“Tammy designed a strength program for me, and coached me online through Training Peaks for my running. She did a fantastic job! I had amazing progress and crushed my goals with her help. Marathon training can be a grind but Tammy made it fun and an amazing journey. She is really such a warm and encouraging person. I would 100% recommend her for any kind of fitness coaching you may need!” ~Tayrn Gibson, Runner

“I’ve worked with Tammy towards my fitness goals over the past two years. She is an excellent coach, dealing with my shenanigans and helping me to grow as an athlete. My first big event (half ironman) with her I crushed my goals, and did it injury free. It was a lot of hard work and she kept me honest, and on track the entire time. 10/10 would refer her to others as a coach, especially for an endurance athlete. We do training rides together often, and she is a blast to work out with!” ~Chris Watton, former Triathlete, now an avid Cyclist


I have 24 years of experience in the sport, fitness and wellness industry. In addition to being NCCP, PMBIA and canfitpro certified, I am also a TrainingPeaks Level 1 accredited coach working towards my Level 2. View my TrainingPeaks Coach profile here.

I’m also an educator with a Bachelor of Education from Acadia University. In 2017, I became a canfitpro PRO TRAINER and teach fitness and wellness certification courses for personal training, group fitness instructing, healthy eating and weight loss coaching, and fascia, movement and assessments. I have five years experience training and certifying other trainers.

Since I started coaching athletes, I have helped hundreds cross the finish line. Throughout my career, I have gained national recognition, won several awards, and been featured in magazines, podcasts, and in the local news for my contributions to sport and fitness.

I take great pride in my work, bend backwards for my clients, and strive to give them the best experience and support. If they are unhappy, I reimburse them, but it has rarely happened.

99% of my clients are extremely happy with my service. Read views here.

Customer Reviews

Based on 2 reviews
Pam O'Regan
Mixing it up

I was looking for a way to mix up my exercise routine and gain a bit more knowledge about nutrition and Tammy was a great way to achieve this! New strength routines, new running plans, new fueling knowledge was just what I needed. Tammy's experience and knowledge as a multi-sport athlete is great for overall fitness and injury prevention!

Pam, it was a pleasure coaching you, and help you complete the New York Marathon too. Thank you so much for putting your trust in me, and for the kind review.

Foundational knowledge building

After many marathons I decided to try giving someone else the reins on a plan and see what I could learn, and I hired Tammy through word of mouth referral.

This training season I had far less overuse and over training injuries than any previous season, which was an awesome outcome.

I knew I had some huge gaps in strength training as I only did a little in the off season, Tammy did a great job explaining the strength training process and goals holistically and helping me see how to integrate it into a training season. I found helped a lot this season, but more importantly has helped me develop a foundation from which I can continue to improve. I value this knowledge greatly as I see it as a key component to continued running improvement, and to my body being able to keep running and trying new active things as I age.

My schedule and life has many complex layers due to work travel and other commitments, Tammy did a great job adapting the plan on the fly to fit my chaos as the season progressed.

Thanks for the coaching Tammy, it was a great learning opportunity and I look forward to taking some bike skills seminars this summer!

Thank you so much, Leanne. It's been a pleasure working with you. Wow, we sure did learn a lot from each other. I think I learned more about the female athlete from than any other. Our communication was exhilarating and intellectually stimulating. You definitely have some high-level self-reflection skills and know how to connect the dots. Impressive. If you ever need me again, you know where I am, and I look forward to having you in my MTB clinics this year. Thanks again for this experience and your wonderful review. You rock!